The Marketing 2020Organizing for Growth study is focused on identifying how marketing can best focus and organize to support business growth.

The study will leverage the insights and experience of many of the US’s most successful marketing leaders, include a broad WFA and ANA member online survey, and cross-industry contributions from CMOs in the US, Europe, Asia and Latin America, reflecting the global scope of today’s marketing organization and leaders.

The WFA, ANA and EffectiveBrands, the global marketing consultancy are partnering for this study.