The Marketing2020 Study was by far the most global and comprehensive CMO research program ever conducted. No other Study to help global CMOs align marketing strategy, structure, and capability with business growth has been attempted on this scale.
The Marketing2020 program is ran in the US, UK, Brazil, China, France, Singapore, the Netherlands, Belgium and Germany. Over 250 global CMOs and Marketing Key Opinion Leaders participated in hour long vision interviews and the quantitative online survey was completed by over 10,000 marketers in 92 countries.
We were very proud to work with local partners - the ANA in the US, ISBA in the UK, BVA/NIMA in the Netherlands, UBA in Belgium, ABA in Brazil, Markenverband and OWM in Germany, and CANA in China. We were equally excited about our global partners - the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, and Metrixlab.